MAG - Kawasaki business policy reveals Government manipulation of market demand
The Motorcycle Action Group (MAG) has pointed out to motorcyclists how Government policies impact motorcycle business plans. Recent headlines proclaiming that Kawasaki will go all electric by 2035 are unlikely to be the last as other manufacturers follow. Kawasaki released a business policy briefing on October 6th, 2021, stating that they are planning to introduce at least ten battery and hybrid electric models by 2025, and that their entire range for " developed countries’ would be electric by 2035. There is evidence that the brand is also working on using carbon-neutral fuel (hydrogen). Both MAG and, more recently, the Federation of European Motorcyclists Associations (FEMA) conducted polls of riders in the UK and throughout Europe showing that the vast majority of motorcycle enthusiasts are not creating the demand for such bikes. Recently elected MAG Chair, Neil Liversidge, said: “This announcement clearly demons...