25 October 2017

From the Royal British Legion

Tomorrow marks the launch of the 2017 Poppy Appeal.

This year we are once again asking our supporters to Rethink Remembrance by recognising the sacrifices made not just by the Armed Forces of the past, but by today’s generation too.

Please do look out for coverage of our campaign. As well as advertising in national and regional press, we’ll also be unveiling our brand new nationwide TV campaign.

Starting 28 October, two second teasers will air during peak evening spots on Channel 4 and its associated channels.

Our full 30 second advert will appear from 4 November, but I am pleased to share with you an exclusive preview today - be sure to check it out here or by clicking on the image above.

You can also follow the campaign on Facebook at Royal British Legion​, Twitter, and Instagram​.

Rethinking Remembrance is about remembering servicemen like Harris Tatakis, a Royal Marine injured in Afghanistan, who said of his experience, “When you come home injured, it can feel like you’ve been forgotten.”
By wearing a poppy and supporting the Legion, you ensure no one is forgotten. You are not only honouring the memory of those who have fallen in past conflicts, you are also giving vital, life-changing support to people like Harris who need your help. Men, women and families – here and now – who have served their country and need help to Live On through injury, illness, bereavement or other forms of hardship.

Rethinking Remembrance is all about the past and present, as well as the future. As you read the stories below, of Donna and Mark, Harris, and Tom, please know that it is for their futures – and for the futures of thousands of other ex-Servicemen and women across the UK – that we ask you to support this year’s Poppy Appeal.

Over the coming weeks, the nation will join together to remember our Servicemen and women, veterans, and their families. We hope you will join us, and wear your poppy with pride.

Yours sincerely,

Guy Upward
Assistant Director of Fundraising: Individual Giving

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